Birla Institute of Management Technology (BIMTECH) was the pioneer in introducing the Post Graduate Professional Course in Retail in India in the year 2002 to supply quality managers, capable of shouldering responsibilities in a highly competitive retail marketing environment. The mission is to transform the students’ future by creating opportunities for them. The program is approved by All India Council for Technical Education (AICTE, Ministry of Human Resource Development, and Government of India) and is also accredited by the Association of Indian Universities (AIU) for equivalence with an MBA. It is a 2 year full-time residential course which provides in-depth knowledge for not just all aspects related to retail marketing, but also gives exposure to core management areas such as Marketing Management, Financial Accounting, Organizational Behaviour, Quantitative Management and Economics.
