Anuj Sharma
Designation: Professor of International Business
Email: anuj.sharma@bimtech.ac.in
Phone Number: +91-120-6843000-10
Extension: 353
Dr. Anuj Sharma is working as Professor in the area of Marketing & International Business. He has done Masters in International Business Management and PhD in Management. He has more than 21 years of teaching experience at post graduate level at various University departments and institutes.
He has conducted more than 30 Management Development Programs (MDP) in the area of International Business across all parts of the country. This includes both open and in company programs for reputed government organization like State Trading Corporation (STC), PEC Limited, Handloom and Handicraft Export Corporation (HHEC) and private organizations like Godfrey Phillips India Limited. In association with Federation of Indian Exporters Organisations (FIEO), as Program Director, he has successfully completed seven batches of part time Diploma in Foreign Trade (DFT) for working executives. He has been instrumental in forging relationship with many corporate, embassies and public sector enterprises.
His current areas of interest are international marketing, international trade operations, foreign trade policy, sector specific export strategies and management education. He has presented papers and chaired sessions at various national and international conferences. He has also written case studies and research papers in various national and international journals of repute and also completed consultancy assignments for organizations like NEHDDC and PEC Limited. He has also recently completed a research project “UNIQUE” funded by European Union. He currently holds the position of Chairperson of International Business Program at BIMTECH.
- Completed Ph.D. in Management on Topic “Impact of Trade Related Intellectual Property Rights (TRIPS) on Indian Pharmaceutical Industry from Dr. B.R. Ambedkar University, Agra, Uttar Pradesh, India in 2006.
- Completed Master in International Business Management from Aligarh Muslim University, Aligarh, Uttar Pradesh, India in 2000 with 68.2 percent marks.
- Completed Bachelor in Science from Dr. B.R. Ambedkar University, Agra in 1997 with 69.5 percent marks.
- Globalization
- International Business
- International Marketing Strategies
- International Trade Policy
- International Trade Operations
- Doing Business in Emerging Countries
- Sectoral Strategies for Exports
- Management Education during COVID
- International Marketing
- International Trade & Investment
- International Trade Operations
- Doing Business in Emerging Countries
- International Marketing Research
- Capstone
- Worked as lecturer in Faculty of Management, Dr. B.R. Ambedkar University, Agra from July 2000 to October 2005.
- Worked as lecturer in Asia-Pacific Institute of Management, New Delhi from November 2005 till 8 May 2006
- Worked as lecturer in Birla Institute of Management Technology (BIMTECH), Greater Noida 9 May 2006 till June 2007
- Worked as Assistant Professor in Birla Institute of Management Technology (BIMTECH), Greater Noida from June 2007 to 14 Dec 2010
- Working as Associate Professor in BIMTECH since 15 Dec 2010
- Chairperson, PGDM(IB) Program, Birla Institute of Management Technology, June 2015 – Present
- Advisor – Centre for Corporate Relations, BIMTECH
- Member – Editorial Board, South Asian Journal of Business and Management Cases
- Member – Committee for AACSB Accreditation, BIMTECH
- Member – Admission Committee, BIMTECH
- Convener- NBA Accreditation Committee for PGDM(IB), BIMTECH
- Program Director of Joint six month part time diploma in foreign trade in collaboration with FIEO.
- Worked as Program Coordinator of PGDM (IB) Program, BIMTECH
- Worked as Coordinator – Placements, BIMTECH
- Worked as Member – Office of International Alliance, BIMTECH
- Worked as Member – Student Welfare and Hostel Committee, BIMTECH
- Member, CII National Council on International Trade Policy 2019-20
- Member of Expert Committee of HHEC for selection of Managers
- Member of panels of many universities/institutes for paper setting, dissertation viva voce
- Best Performer in Academic Domain 2015-16 by BIMTECH, Greater Noida, India
- Distinguished Academic Contribution in the Area of International Trade, 2016, Federation of Indian Exports Organisations (FIEO), New Delhi, India
- Distinguished Service Award, 2016 by BIMTECH, Greater Noida, India
- Distinguished Academic Contribution in the Area of International Trade, 2017, Federation of Indian Exports Organisations (FIEO), New Delhi, India
- Outstanding Academic Contribution in International Business, 2017, KIBC, Seoul, South Korea
- Distinguished Academic Contribution in the Area of International Trade, 2019, Federation of Indian Exports Organisations (FIEO), New Delhi, India
- Distinguished Academic Contribution in the Area of International Trade, 2020, Federation of Indian Exports Organisations (FIEO), New Delhi, India
- Singh, A., and Sharma, A. (2021) (In Press). Acceptance of MOOCs as alternative for Internship for Management students during COVID-19 Pandemic: An Indian Perspective. International Journal of Educational Management
- Sharma, A. (2021). (In Press) Collective Ownership: An Expo Mart for the Exporter by the Exporter, International Journal Human Resources Development and Management [Forthcoming Article https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijhrdm#top] DOI: 10.1504/IJHRDM.2020.10038043
- Bajaj, P., and Sharma, A. (2019). India’s Textile and Clothing Trade with ASEAN: Emerging Trends and Structure. Jaipuria International Journal of Management Research, Volume 5, Issue 2
- Sharma, A. (2019), Building Brand Through B2B Route—Del Monte in India, South Asian Journal of Business and Management Cases, VOL 8 No.2, pp. 215-227, Sage Publications, DOI: 10.1177/2277977919842477
- Sharma, A., Bajaj, P. (2018) Taj Hotels, palaces and resorts: The Road Ahead, Emerging Markets Case Studies Collection, VOL. 8 NO. 3, pp. 1-21, © Emerald Publishing Limited, DOI 10.1108/EEMCS-01-2018-0001,
- Bajaj, P., and Sharma, A. (2016). India’s Textile and garment exports to ASEAN: A Preliminary analysis at HS 6 level. PRERANA Journal of Management Thought and Practice, Volume: 8 Issue: 2
- Bajaj, P., and Sharma, A. (2016). Impact of ASEAN India Free Trade Agreement (AIFTA) on India’s HS-85 (Electrical Goods) Exports. Jaipuria International Journal of Management Research. Volume 2, Issue 2
- Bajaj, P., and Sharma, A. (2015), ASEAN-India Free Trade Agreement: Issues & Contentions, SCMS Journal of Indian Management, Volume XII Number 4.
- Sharma, A. (2015), Slag Brick Project – Feasibility Analysis for Sustainable development of Samalkha Foundry Cluster, The Case Centre (Formerly ECCH), Reference no. 815-026-1, 2015
- Sharma, A. (2015), Slag Brick Project – Feasibility Analysis for Sustainable development of Samalkha Foundry Cluster (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 815-026-8, 2015
- Sharma, A., Sardana, G.D. (2014), Escorts Agri-Machinery (Tractors) Business in Africa, The Case Centre (Formerly ECCH), Reference No. 314-326-1, 2014
- Sharma, A., Sardana, G.D. (2014), Escorts Agri-Machinery (Tractors) Business in Africa (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 314-326-8, 2014
- Bajaj, P., and Sharma, A. (2014), GOC Fashion Private Limited- Challenges in International and Retail Expansion, The Case Centre (Formerly ECCH), Reference no. 814-081-1, 2015
- Bajaj, P., and Sharma, A. (2014), GOC Fashion Private Limited- Challenges in International and Retail Expansion (Teaching Notes), The Case Centre (Formerly ECCH), Reference no. 814-081-8, 2015
- Sharma, A., and Varma, A. (2012), Competitiveness of Leather and Leather Product Exports: A Case of Kanpur Cluster, Foreign Trade Review, VOL. XLVI JANUARY-MARCH 2012 NO. 4.
- Sharma, A., Karwa, P., Dey, A.K. (2012), Buyer-Seller Relationship – Challenge in Export Marketing for The Handicrafts and Handlooms Export Corporation (HHEC), Emerging Markets Case Studies Collection, March 2012, DOI 10.1108/20450621211214469, VOL. 2 NO. 1 2012, pp. 1-11, Emerald Group Publishing Limited
- Sharma, A. (2008), Gems and Jewelry Exports from India – Challenges Ahead, South Asian Business Review, Vol1, Issue 1.
Book Chapter
- Sharma, A., Mahrotra, S. (2012), International Trade Operations of Handicrafts and Handlooms Export Corporation of India” Capacity Building for Organizational Transformation by Bloomsbury, ISBN 978-93-82563-41-9
- Sharma, A., Mahrotra, S. (2012), International Trade Operations of Handicrafts and Handlooms Export Corporation of India” Capacity Building for Organizational Transformation by Bloomsbury, ISBN 978-93-82563-41-9
- Founding Editorial Board Member, South Asian Journal of Management, Sage Publication
S.No |
Name of Seminar/Conference | Organized by | Date of Seminar/ Conference | Venue of Seminar / Conference |
1 |
International Panel and Conference | ESC | March 25-27, 2009 | Rouen, France |
2 |
Delivered Key Note Address at Conference “Emergence of Africa with a Human Face” | St. Jerome Catholique University | 8-10 Jan 2014 | Douala, Cameroon |
3 |
Chaired the Session at International Conference of Management Cases (ICMC) | BIMTECH | Dec 2014 | BIMTECH, India |
4 |
Visiting Faculty to GCI | Global College International | 25 June – 3 July 2017 | Kathmandu, Nepal |
5 |
Key Note Address to SMEs at Seoul | SIPA | 23 October 2017 | Seoul, South Korea |
6 |
Chaired the Session at International Conference of Management Cases (ICMC) | BIMTECH | Dec 2017 | BIMTECH, India |
7 |
Chaired the Session at International Conference of Management Cases (ICMC) | BIMTECH | Dec 2018 | BIMTECH, India |
8 |
Chaired the Session at International Conference of Management Cases (ICMC) | BIMTECH | Dec 2019 | BIMTECH, India |
- Published editorial in Hindustan Hindi Daily on 27th May 2020 https://www.livehindustan.com/blog/story-hindustan-opinion-column-27-may-2020-3240171.html
- Published article in The Times of India newspaper on topic “Vocal for Local-Challenges Ahead” dated 7 June 2020
- Published article in India Today Magazine on topic “Made in India, Made for the World – Reviving India’s Export” dated 6th July 2020
- Published article in Business World on 9th July 2020 http://www.businessworld.in/article/Boycott-China-Are-We-Ready-/09-07-2020-295698/
- Published views in Perspective column of Trade Promotion Council of India on 12th August 2020 https://ibt.tpci.in/blogs/iot-ai-automation-can-be-lucrative-for-indian-manufacturing-smes/
- Published article in Business World on 16th November 2020 http://www.businessworld.in/article/Will-Indo-US-Economic-Ties-improve-under-Biden-Presidency-/16-11-2020-343056/
- Published article in The Hindu Business Line on 2 Dec 2020 https://www.thehindubusinessline.com/opinion/why-it-is-better-to-be-in-than-out-of-rcep/article33223852.ece
- Published article in The Hindu Business Line on 22 January 2021 https://www.thehindubusinessline.com/opinion/why-demand-for-guaranteed-msp-is-justified/article33628209.ece
- Published article in The Hindu Business Line on 13 March 2021 https://www.thehindubusinessline.com/opinion/how-to-make-india-a-global-export-hub/article34054913.ece?utm_source=print%20article&utm_medium=qrcode
- Published views in Perspective column of Trade Promotion Council of India on 10th May 2021 https://www.tpci.in/indiabusinesstrade/blogs/transforming-india-into-a-major-defence-export-power/
- Published article in Business World on 12th June 2021 https://www.businessworld.in/article/Sign-FTA-With-UK-To-Counter-China-s-Might/12-06-2021-392944
In last 12 years conducted 27 Management Development Programs (MDP) and 7 six months executive programs in the area of International Business and Marketing across all parts of India. This includes both open and in-company programs for reputed government organization like State Trading Corporation (STC), PEC, Handloom and Handicraft Export Corporation (HHEC), Federation of Indian Exporters Organization (FIEO), BSES Yamuna Power Ltd and private organizations like GPI.
S.No | Name of MDP | Dates | Role | Organization |
---|---|---|---|---|
1 | Managing International Trade | 21-22 Jan, 2009 | Coordinator & Faculty | STC*, Delhi |
2 | Managing International Trade | 12-13 Feb, 2009 | Coordinator & Faculty | STC, Delhi |
3 | Managing International Trade | 23-24 Feb 2009 | Coordinator & Faculty | STC, Delhi |
4 | Managing International Trade | 2-3 March, 2009 | Coordinator & Faculty | STC, Mumbai |
5 | Managing International Trade | 16-17 March, 2009 | Coordinator & Faculty | STC, Kolkata |
6 | Foreign Trade Policy and Export Import Documentation & Procedure | 9 June, 2009 | Coordinator & Faculty | STC, Delhi |
7 | Export Import Documentation & Procedure | 14-15 Sep. 2009 | Director & Faculty | Open MDP |
8 | Managing International Trade | 27-29 Nov. 2009 | Director & Faculty | HHEC**, Delhi |
9 | International Shipping, Chartering & Marine Insurance | 15-16 Dec. 2009 | Coordinator & Faculty | STC, Delhi |
10 | International Shipping, Chartering & Marine Insurance | 5-6 Jan, 2010 | Coordinator & Faculty | STC, Chennai |
11 | Managing International Trade | 24-25 July, 2010 | Coordinator & Faculty | STC, Ahmadabad |
12 | Managing International Trade | 31 July- 1 Aug, 2010 | Coordinator & Faculty | STC, Hyderabad |
13 | International Shipping, Chartering & Marine Insurance | 25-26 Sep., 2010 | Coordinator & Faculty | STC, Hyderabad |
14 | Foreign Trade – Policy and Procedural Issues | 12 October 2010 | Director & Faculty | GPI***, New Delhi |
15 | International Shipping, Chartering & Marine Insurance | 22-23 October, 2010 | Coordinator & Faculty | STC, Ahmadabad |
16 | International Shipping, Chartering & Marine Insurance | 9-`10 Nov, 2010 | Coordinator & Faculty | STC, Delhi |
17 | Export Marketing & International Trade Operations | 22-24 Dec, 2010 | Coordinator & Faculty | PEC, Delhi |
18 | International Shipping, Chartering & Marine Insurance | 13-14 Jan 2011 | Coordinator & Faculty | STC, Kolkata |
19 | Trade Finance, Risk Management & Methods of Payment | Feb 15 – 16, 2012 | Coordinator & Faculty | STC, Delhi |
20 | Export Import Documentation and Procedure | March 16 – 17, 2012 | Coordinator & Faculty | STC, Mumbai |
21 | Export Import Documentation and Procedure | March 18 -19, 2012 | Coordinator & Faculty | STC, Kolkata |
22 | Managing Export Business in Turbulent Times – Appropriate Global Business and Marketing Strategy | April 9 – 10, 2012 | Coordinator & Faculty | PEC****, Delhi |
22 | Diploma in Foreign Trade – I Batch (6 Month Part Time Program in association with FIEO) |
Sep 2012 – Feb 2013 | Program Director | FIEO*****, Niryat Bhawan, New Delhi |
23 | Managing Export Business with Success in Turbulent Marketing Conditions | 18 Dec 2012 | Program Director | FIEO, Niryat Bhawan, New Delhi |
24 | Diploma in Foreign Trade – II Batch (6 Month Part Time Program in association with FIEO) |
October 2013 – March 2014 | Program Director | FIEO, Niryat Bhawan, New Delhi |
25 | Shipping In International Trade | 7-8March 2014 | Faculty | PEC, New Delhi |
26 | Diploma in Foreign Trade – III Batch (6 Month Part Time Program in association with FIEO) |
September 2014 – March 2015 | Program Director | FIEO*, Niryat Bhawan, New Delhi |
27 | Diploma in Foreign Trade – IV Batch (6 Month Part Time Program in association with FIEO) |
September 2015 – March 2016 | Program Director | FIEO, Niryat Bhawan, New Delhi |
28 | Procedures and Practices of International Trade | 28-29 Dec 2015 | Program Director | PEC, Delhi |
29 | Diploma in Foreign Trade – V Batch (6 Month Part Time Program in association with FIEO) |
October 2016 – March 2017 | Program Director | FIEO, Niryat Bhawan, New Delhi |
30 | Diploma in Foreign Trade – VI Batch (6 Month Part Time Program in association with FIEO) |
Feb 2018 – Aug 2018 | Program Director | FIEO, Niryat Bhawan, New Delhi |
31 | Strategic Profitability through Operational Efficiency | 1-2 Feb 2019 & 26-27 April 2019 | Faculty | BSES Yamuna Power Ltd, New Delhi |
32 | Strategic Profitability through Operational Efficiency | 15-16 March 2019 & 10-11 Jan 2020 | Faculty | BSES Yamuna Power Ltd, New Delhi |
33 | Diploma in Foreign Trade – VII Batch (6 Month Part Time Program in association with FIEO) |
Sep 2019-March 2020 | Program Director | FIEO, Niryat Bhawan, New Delhi |
*State Trading Corporation (STC), a four star trading house has been in international trade for over six decades.
**Handloom & Handicraft Export Corporation (HHEC) has been working under the aegis of Ministry of textiles, Government of India. HHEC has been nurturing Indian craftsmanship since five decades of undertaking this creative endeavour.
In last 12 years conducted 27 Management Development Programs (MDP) and 7 six months executive programs in the area of International Business and Marketing across all parts of India. This includes both open and in-company programs for reputed government organization like State Trading Corporation (STC), PEC, Handloom and Handicraft Export Corporation (HHEC), Federation of Indian Exporters Organization (FIEO), BSES Yamuna Power Ltd and private organizations like GPI.
S.No | Name of MDP | Dates | Role | Organization |
---|---|---|---|---|
1 | Managing International Trade | 21-22 Jan, 2009 | Coordinator & Faculty | STC*, Delhi |
2 | Managing International Trade | 12-13 Feb, 2009 | Coordinator & Faculty | STC, Delhi |
3 | Managing International Trade | 23-24 Feb 2009 | Coordinator & Faculty | STC, Delhi |
4 | Managing International Trade | 2-3 March, 2009 | Coordinator & Faculty | STC, Mumbai |
5 | Managing International Trade | 16-17 March, 2009 | Coordinator & Faculty | STC, Kolkata |
6 | Foreign Trade Policy and Export Import Documentation & Procedure | 9 June, 2009 | Coordinator & Faculty | STC, Delhi |
7 | Export Import Documentation & Procedure | 14-15 Sep. 2009 | Director & Faculty | Open MDP |
8 | Managing International Trade | 27-29 Nov. 2009 | Director & Faculty | HHEC**, Delhi |
9 | International Shipping, Chartering & Marine Insurance | 15-16 Dec. 2009 | Coordinator & Faculty | STC, Delhi |
10 | International Shipping, Chartering & Marine Insurance | 5-6 Jan, 2010 | Coordinator & Faculty | STC, Chennai |
11 | Managing International Trade | 24-25 July, 2010 | Coordinator & Faculty | STC, Ahmadabad |
12 | Managing International Trade | 31 July- 1 Aug, 2010 | Coordinator & Faculty | STC, Hyderabad |
13 | International Shipping, Chartering & Marine Insurance | 25-26 Sep., 2010 | Coordinator & Faculty | STC, Hyderabad |
14 | Foreign Trade – Policy and Procedural Issues | 12 October 2010 | Director & Faculty | GPI***, New Delhi |
15 | International Shipping, Chartering & Marine Insurance | 22-23 October, 2010 | Coordinator & Faculty | STC, Ahmadabad |
16 | International Shipping, Chartering & Marine Insurance | 9-`10 Nov, 2010 | Coordinator & Faculty | STC, Delhi |
17 | Export Marketing & International Trade Operations | 22-24 Dec, 2010 | Coordinator & Faculty | PEC, Delhi |
18 | International Shipping, Chartering & Marine Insurance | 13-14 Jan 2011 | Coordinator & Faculty | STC, Kolkata |
19 | Trade Finance, Risk Management & Methods of Payment | Feb 15 – 16, 2012 | Coordinator & Faculty | STC, Delhi |
20 | Export Import Documentation and Procedure | March 16 – 17, 2012 | Coordinator & Faculty | STC, Mumbai |
21 | Export Import Documentation and Procedure | March 18 -19, 2012 | Coordinator & Faculty | STC, Kolkata |
22 | Managing Export Business in Turbulent Times – Appropriate Global Business and Marketing Strategy | April 9 – 10, 2012 | Coordinator & Faculty | PEC****, Delhi |
22 | Diploma in Foreign Trade – I Batch (6 Month Part Time Program in association with FIEO) |
Sep 2012 – Feb 2013 | Program Director | FIEO*****, Niryat Bhawan, New Delhi |
23 | Managing Export Business with Success in Turbulent Marketing Conditions | 18 Dec 2012 | Program Director | FIEO, Niryat Bhawan, New Delhi |
24 | Diploma in Foreign Trade – II Batch (6 Month Part Time Program in association with FIEO) |
October 2013 – March 2014 | Program Director | FIEO, Niryat Bhawan, New Delhi |
25 | Shipping In International Trade | 7-8March 2014 | Faculty | PEC, New Delhi |
26 | Diploma in Foreign Trade – III Batch (6 Month Part Time Program in association with FIEO) |
September 2014 – March 2015 | Program Director | FIEO*, Niryat Bhawan, New Delhi |
27 | Diploma in Foreign Trade – IV Batch (6 Month Part Time Program in association with FIEO) |
September 2015 – March 2016 | Program Director | FIEO, Niryat Bhawan, New Delhi |
28 | Procedures and Practices of International Trade | 28-29 Dec 2015 | Program Director | PEC, Delhi |
29 | Diploma in Foreign Trade – V Batch (6 Month Part Time Program in association with FIEO) |
October 2016 – March 2017 | Program Director | FIEO, Niryat Bhawan, New Delhi |
30 | Diploma in Foreign Trade – VI Batch (6 Month Part Time Program in association with FIEO) |
Feb 2018 – Aug 2018 | Program Director | FIEO, Niryat Bhawan, New Delhi |
31 | Strategic Profitability through Operational Efficiency | 1-2 Feb 2019 & 26-27 April 2019 | Faculty | BSES Yamuna Power Ltd, New Delhi |
32 | Strategic Profitability through Operational Efficiency | 15-16 March 2019 & 10-11 Jan 2020 | Faculty | BSES Yamuna Power Ltd, New Delhi |
33 | Diploma in Foreign Trade – VII Batch (6 Month Part Time Program in association with FIEO) |
Sep 2019-March 2020 | Program Director | FIEO, Niryat Bhawan, New Delhi |
*State Trading Corporation (STC), a four star trading house has been in international trade for over six decades.
**Handloom & Handicraft Export Corporation (HHEC) has been working under the aegis of Ministry of textiles, Government of India. HHEC has been nurturing Indian craftsmanship since five decades of undertaking this creative endeavour.
***Godfrey Phillips India Ltd. (GPI) is a tobacco manufacturer headquartered in India. The Company was originally established as “Godfrey Philips Ltd.” in London in 1844.
****PEC Ltd is a premier trading company of India
*****Federation of Indian Export Organisations (FIEO) is the apex trade promotion organisation in India set up by the Ministry of Commerce, Government of India and private trade and industry in 1965. The organisation is responsible for representing and assisting Indian entrepreneurs and exporters in foreign markets
- Member, Academy of International Business
- Member, National HRD Network, India
- Member, Federation of Indian Export Organisations, India
- Member, Confederation of Indian Industry, India